The real estate marketing industry is constantly evolving, and with the rise of artificial intelligence, the possibilities for our industry are endless.
One of the most exciting aspects of AI in real estate is the ability to use virtual imagery to showcase how a property "could" look.
This technology has the potential to revolutionize the way real estate agents market and sell properties, but how far is too far?
The benefit of this AI is the ability to create virtual renovations/landscaping. With this technology, agents can show buyers how a property could look after renovations. We all know that visualising how a property "could" look can be the biggest hurdle in getting buyers to commit. Some people have it, some people don't. But what if you could show them?
This can be particularly helpful for properties that need a bit of work, as it allows potential buyers to see the property's full potential.
Take this property for example, it's a fairly lackluster property that needs a little love.
The top image is the image we took and the bottom is generated through AI ( in 10 seconds we must add!). It did take a bit of time to get it right but we were pretty impressed with the final result.
In years gone by, you would have had to engage a professional CGI expert and probably pay in the $1000's for these types of images.
We wouldn't suggest putting these images online ( unless a disclaimer is attached) but they could be a very handy tool to have uploaded to an iPad at a home open, sent to buyers after the home open to keep their attention or to add a level to your marketing you have never had before.
As this technology continues to evolve, we can expect to see even more exciting developments in the world of AI in real estate. We are keeping a very close eye on it!!