When it comes to creating content, it's important to think - big picture!
Consider how and where the content will be used and how it can be made timeless.
Planning is essential, so when you're working on a strategy consider ways you can get more bang for your buck and make it go the distance.
Our 3 key tips;
Break it down - segment your content into smaller, more digestible chunks - especially for socials.
Repurpose - most of the assets you create will have the potential to be something else, so consider how they will be used down the line.
Keep - ensure all of your content is saved for future use.
Take our friends at Precision Cabinets for example, who use our photography and videography services regularly. Whether they’re shooting a product, finished project or client testimonial, each time they are adding to a library of content with us. This then allows them to plan more content from their content library - like this Highlight Reel we put together for them recently!
It's a shame to spend hours on single-use content so keep that in mind and create for the long run.
Need some inspo?
Head to our YouTube channel!