Earlier, we told you that Google reviews should be a major focus for your business (JUST GOOGLE IT ) and now we're getting to the nitty gritty… actually getting those reviews!
The best way? It’s asking for them, unfortunately… (cue awkward email to client).
It’s always a little uncomfortable asking for something, right? And to be honest… How many times have you yourself had a great experience, yet never left a 5-star review?
Human nature is very much at play here… we tend to act when we are frustrated and are far more likely to leave a bad review when we're disappointed than a positive one, when satisfied.
We're looking at you, Karen.
If you're tactic is to just wait and hope clients think to leave you a positive note, you might be waiting a while to get that steady list of reviews coming in... it's going to be far more effective if you get on the front foot and ask the question.
No doubt, you currently use a CRM - create a template and get sending (and try to do it as soon as the transaction is complete). For example, the day after settlement.
Stuck on what to say? Keep it short, sweet and SIMPLE.
Here's a little template idea…
Dear (name)
Once again, Congratulations!
We’d like to thank you for choosing (agency name) for the sale of your property.
We are constantly striving to exceed our client's expectations, so if we have achieved this with you, we’d love to hear your feedback.
If you have a Google account, please leave us a review on our Google page on the link below.
LINK TO YOUR GOOGLE REVIEWS FORM
(if you don't know where to find this form link, scroll to the bottom of this blog)
If not, we’d still appreciate a review on any of the below platforms that are most convenient to you.
Facebook (link)
Ratemyagent (link)
Realestate.com.au (link)
Once again, thank you for the opportunity to represent the sale of your home. We wish you all the very best and hope to work with you again in the future.
Once you’ve got the Google reviews flowing, what else can you do with them?
We're glad you asked!
We recommend adding the best ones to your website - after all, this is the only platform where you own the user's attention completely.
FUN FACT
According to research data, the least visited page on real estate websites is a dedicated testimonial page.
So instead, consider placing reviews throughout your website on your most visited pages.
We’re going to safely assume that your About Us or Services page will be at the top of the list of most visited pages on your site (though your web developer can tell you for sure via a report), and it makes sense that on those pages (where you are telling people to list with you) that you’re also giving them social proof: you are in fact, the best agency/agent for the job!
LOCATING YOUR GOOGLE FROM LINK
Head to your Google Business page - you can find it on your Google home page menu.
Click on Home and scroll to get more reviews where you can click on the share review form button.
Then, copy that link and paste into your email template.
We cannot stress enough how important boosting your Google reviews are for your Business ranking. So don't be afraid - if you don't ask, you don't receive!