Do you use video as part of your property marketing?
While VPA can be hard to come by, if your seller is serious about getting the most exposure to potential buyers, video is a must.
While your video may not get as many views on the property portals as photos, where video really shines is on social media - a potentially untapped buyer pool!
As social media becomes more and more important in promoting and marketing a property, it makes sense to use video as part of your marketing arsenal, especially as video generates so much more engagement than text and images
Did you know
🔍 Social media posts with video have 48% more views 🔍 Social video generates 12 times more shares than text and images combined. 🔍 71% of people watch more video than they did a year ago
Video gives you an opportunity to show the "Movie Trailer" of your property - highlight the best or most unique parts of the property and reel people in so they want to see more!
Bonus points, if you're in the video, it also gives your audience an opportunity to get to know you.
So tell us, if you don't use video why not? Are you scared to be on camera? Struggle to get VPA? Don't see the benefit?