This whole COVID-19 thing has really shaken things up, hasn’t it? It’s made us rethink how we interact with one another and our marketplace. Even though home opens are allowed again, there has been a significant change to how we think about using video for real estate listings.
What follows are our top five suggestions on how to get the best out of video for your listing.
Increase the length of your video.
Changing the length of a video by just 30-seconds makes a massive difference. We’re finding that 90 seconds is a great length to show the flow and layout of a home.
Extending this video to a 90 second allowed us to show more of the flow of the home & take our time to immerse the viewer in the home
Use a floor plan walkthrough video.
These videos are a great way to show the flow and layout of a home. They are a great alternative for those who don’t like 3D Virtual Tours.
Even though this is a two-story home, this video doesn’t feel long & gives you a great sense of the layout without being rushed through the home or having to get your bearings with a 3D Tour
Take us through the property yourself.
Now that home opens are back, you may be thinking that these types of videos are pointless. Well, some buyers still prefer to inspect from home in this climate or at least narrow down their lists. Don’t discount the international and inter-state market too. Just because travel is restricted doesn’t mean that these buyers aren’t active.
This may be a long video but it is still engaging & gives a great sense of the layout and vibe of the home. An added bonus is that it is a great ice-breaker & a way to get to know the agent.
Using on-screen text or popups is a great way to show the features of a property without appearing on the video yourself.
It’s great for social media where 85% of videos are watched without sound.
The on-screen popups in this video help to show the quality & design of these apartments quickly & simply.
Use subtitles.
With 76% of all video adverts needing sound to be understood and 85% of videos watched without sound, this is a no-brainer. Especially if you are marketing your listings and self on social media.
Above all, remember one important thing: do not lose the emotional connection in your videos. This is what sells a property!