Crib Case Study: Mondo Exclusive Homes
Ray Kershaw from Mondo Exclusive Homes is a long term client of ours. We’ve worked with Ray on a number of projects from photos to video, so it was only natural for him to come to us on the 10th anniversary of his business Mondo Exclusive Homes.
Ray came to us with a clear vision of how he wanted to celebrate and promote this milestone.
To begin with we worked closely with Ray throughout the project to develop a fresh identity for Mondo. We worked on a brand re-fresh to get the ball rolling and also created a “10 Year” logo. If you’re looking for an excuse to re-fresh your brand, a company anniversary is a great time to do it!
Along with this fresh brand we also updated other supporting marketing material such as email footers and letterheads to suit. We then worked closely with Ray on updating his website and organised videos (including one to promote his 10 year anniversary which you can see on the home page of the website) and a new portrait photo shoot to tie it all together. Parts of the new videos and portraits were taken and filmed right here in our Studio!
Check out the videos here:
10 year video - https://www.youtube.com/watch?v=kSfp_8_iQHA
Design and Construct - https://www.youtube.com/watch?v=pHS2YcILD3Q
Demolish and Build - https://www.youtube.com/watch?v=xPaMPcw9TuM
Price your Designs - https://www.youtube.com/watch?v=1R-hMgiI9DQ
We also put together a facebook ad campaign for Ray, his Ad performance did really well! Ray’s videos were seen by over 4,700 people with 6,800 Thru-Plays (on average people were watching 85% of the video) at a cost of $0.01 per Thru-play which is a great result. It means people are really engaging with the content.
These results were only halfway through the campaign with 2 weeks and half the budget to go which was impressive!
The overall final result looks great! We recently launched the new site with the new branding. Fresh branding and content is not only a great way to rejuvenate your business, it’s also a great way to reflect a more current and updated image of your company. It was also a great way to celebrate the 10 year milestone. Who doesn’t love a fresh start?
Check out the new site here – You can see the videos, re-freshed brand and the updated portrait photos here too: http://mondoexclusive.com/