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  • Crib Creative

Thinking about starting your own podcast?

Updated: Oct 26, 2022

Podcasts are a really cool tool for any business… In fact, they’ve become one of the most powerful marketing strategies used today.

So why are they so popular?

Perhaps it’s the fact that Aussies are spending more time at home or the fact that we can listen to them anywhere, anytime, either way; podcast listenership is on the rise! In fact, a recent study showed that podcasts are now reaching a whopping three quarters (74%) of Australians each month... wow!

And despite their gowning popularity, we’ll let you in on a little secret… your competitors are probably not doing them… enter: AN OPPORTUNITY FOR YOUR BUSINESS!

So where to start?

Starting something new is always a little daunting, but it's really quite simple - you just need some basic equipment and your lovely self (and of course, an understanding of what sets you apart) In other words, what will you offer your listeners?

At the very least, you’ll need a computer with recording software - you can download free software such as GarageBand and of course you'll need a microphone to record yourself. You could even go as simple as using your iPhone in a quiet room.

Next, work out what your podcast will be about and its frequency. In the instance of real estate - lean on your expertise. Perhaps its; selling coastal, rural living, renovating to sell or all things community in the area you live and work in… Think about the industry you're in, what you offer and what your listeners will gain from tuning into your podcast - and you're off!

Need some inspo? Check out our very own podcast - The Crunch, hosted by our very own, Jess!

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