There are so many things you can do to improve your Instagram content and boost its visibility to your target audience. If you are looking for organic ways to increase discoverability start with the following:
Revise your hashtags
Are you constantly using the same hashtags over and over again? It might be time to shake these up. Try creating a few different hashtag groups to use for your different types of posts. This will let Instagram know you are not a bot and are a genuine account that should be shown to the world of Insta users!!
Optimize your Instagram profile by using keywords
Help increase your chances of showing up in the search bar of the discover section with these helpful tips.
· Ensure your username or name contains a relevant keyword
· Include relevant words, phrases and hashtags in your bio
· Use relevant words and phrases in your captions
Follow & connect with relevant accounts to your business/service
Instagram looks at the accounts you engage with including who you follow and the content you like and comment on. Make sure you interact with relevant accounts and you can help let Instagram know what type of account you are.
If you have a good relationship with similar accounts share content and encourage users to tag your in their stories or posts.