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Marketing your business with video

Updated: Oct 26, 2022

You’ve probably heard that your business needs video! If you’re yet to embark on the journey because you feel time poor or are simply chucking it in the “too hard basket”, we’re here to pare things back and help with your strategy.

From quick social videos, epically curated mini-series or internal team announcements, the world is your oyster when it comes to video content and how you can utilise it.

First thing's first, the why!

"What is your goal and where will you be using the videos?

For any marketing strategy to work, you need a purpose...

For example, are you trying to ramp up your social media marketing? Perhaps you want to reignite your relationships with past clients, or maybe you want to get your team more motivated with internal comms videos?

Social video content

Social media platforms favour video content over text and static images. By simply posting a video, new social algorithms will give you a big pat on the back and reward you with more views. So incorporating video into your social strategy is a no brainer.

Explainer videos are mostly likely your go-to here... after all, you're an expert in your field, so you shouldn't be too hard pressed for content. These are one of the the most effective ways to educate your audience and build relationships and trust. Plus, they have a multi-use as they can be thrown into your EDM’s or on your website to efficiently capture what you or your business are all about.

We'll let you in on a little secret too... you don't need to hire a professional for social content.

Most of us have a smartphone with a decent camera... in fact, taking the footage yourself will add a human element that will no doubt resonate with your audience.

Take things a step further and create a mini series!

Very few (if any) of your competitors are doing mini series - and this video style could give your marketing a serious edge.

So what’s the difference between a standard video and a mini-series? A mini-series is a set of videos consisting of a unified story line. It’s a fantastic storytelling tool and it allows you to really plan out your content.

We’ve recently finished one for Plunkett Homes called Building with the Nederpelts which follows a couples home building journey with the builder - check it out below for some inpo!

Internal comms

Need to present updates to your team? A video is a great way to do this while also allowing the team to be flexible with their viewing times.

Whether you need to update, onboard, or announce something big, a video can quickly and efficiently get your message across.

Sales videos

If you’re using cold emails as your key lead generation strategy, a video can take the sales-ey feeling out by adding a more personal touch. No matter which industry you’re in, videos can help you form a more genuine connection with potential clients.

No matter your strategy, our team can guide you on your topics and direction and help you put together some awesome video content for your marketing!

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